BRANDS | Shiseido Company (2025)

Table of Contents
Brand Strategy Prestige Premium Inner Beauty Life Quality Beauty References

CREATING HAPPINESS FOR ALL
THROUGH BEAUTY.
TURNING OUR VISION INTO PRODUCTS.

Since its founding in 1872, Shiseido has fused art and science to create extraordinary beauty ––
beauty that is relevant and evolves with the times. This vision is as alive now as it was then. Today, we are committed to helping create a better world. A world in which people are happier through beauty; through all the fulfillment, joy, and vibrant energy it brings along. To achieve that, we strive to instill our vision into every aspect of our creations: From ingredients to texture, comfort, packaging and beyond, all of our products––across all Shiseido brands––reflect this unwavering commitment.

BRANDS | Shiseido Company (1)

NEWS

See More

Brand Strategy

We work hard on further building a distinctive and concentrated brand portfolio as well as creating social value.

Prestige brands are our undisputed strength. This is where we will be placing the highest priority moving forward. More specifically, we will be focusing on achieving growth by concentrating investment in SHISEIDO, Clé de Peau Beauté, NARS, IPSA, and Drunk Elephant. Additionally, in the Asian region (including China), our efforts will concentrate on promoting our Japanese brands such as ELIXIR and ANESSA.
In addition, as a first step toward expanding into the wellness field, we have initiated a full-fledged inner beauty business and launched SHISEIDO BEAUTY WELLNESS, an inner beauty brand that will help individuals achieve their unique health and beauty.
On the other hand, we will be investing our energies into the Perfect Cover brand to support a better quality of life for people and contribute to society through our core beauty business.
Please see the following for the features of each brand.

Please see below for more details on each brand.
Here are our major brands by business category:

Prestige

High-end, high-added-value cosmetic products and fragrances available at department stores and specialized cosmetic stores, primarily sold through beauty consultants.

Premium

Mid-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling tailored to each market, brand, and sales channel is also available as needed.

Inner Beauty

Beauty drinks and supplements to support and promote total beauty from within.

Life Quality Beauty

Brands that help support and substantially improve the quality of life of people with serious skin concerns due to genetics, accident, illness, or medical treatment.

ABOUT US

  • Who we are

  • THE SHISEIDO PHILOSOPHY

  • Message from CEO

  • Shiseido Talks

  • History

  • The Origin of the Name "Shiseido"

  • History of Shiseido

  • Culture

  • Shiseido Corporate Museum Online Tour

  • Profile

  • Business Overview

  • Corporate Information

  • Major Offices

  • Key Figures

  • Governance

  • Governance

  • Shiseido Code of Conduct and Ethics

  • Directors and Corporate Executive Officers

  • Global Leadership

  • Quality Management

  • Shiseido Quality Principles

  • Commitment to Quality

  • Supply Network

  • Shiseido Global Supply Network

  • Production Site

  • Factory Tour

  • Region/Business

  • Japan

  • China

  • Asia Pacific

  • Americas

  • EMEA(Europe, Middle East and Africa)

  • Travel Retail

  • Related Links

  • HANATSUBAKI
  • Shiseido Gallery
  • Shiseido Corporate Museum
  • Shiseido Art House
  • Shiseido Beauty Park
  • Shiseido Sports
  • Shiseido Beauty Consultant

Back to ABOUT US

BRANDS

  • Prestige

  • BAUM

  • BENEFIQUE

  • Clé de Peau Beauté

  • Dr. Dennis Gross Skincare

  • Drunk Elephant

  • EFFECTIM

  • Gallinée

  • INOUI

  • IPSA

  • ISSEY MIYAKE PARFUMS

  • NARS

  • narciso rodriguez

  • Serge Lutens

  • SHISEIDO

  • THE GINZA

  • Tory Burch Beauty

  • Ulé

  • Premium

  • ANESSA

  • AQUA LABEL

  • AUPRES

  • d program

  • ELIXIR

  • HAKU

  • INTEGRATE

  • MAJOLICA MAJORCA

  • MAQuillAGE

  • PRIOR

  • REVITAL

  • URARA

  • Inner Beauty

  • INRYU

  • The Collagen

  • Life Quality Makeup

  • Perfect Cover

Back to BRANDS

SUSTAINABILITY

  • Strategy / Management

  • Sustainability Management

  • Stakeholder Engagement

  • External Evaluations and Awards

  • Society

  • Strategic actions for social

  • Advancing Gender Equality

  • Empowering People Through the Power of Beauty

  • Promoting Respect for Human Rights

  • Environment

  • Strategic actions for environmental

  • Reducing Our Environmental Footprint

  • Developing Sustainable Products

  • Promoting Sustainable and Responsible Procurement

  • Governance

  • Governance

  • Compliance and Risk Management

  • Reports / Data

  • Sustainability Report

  • Environmental Data

  • Social Data

  • CSR/Environmental Reports (Back Issues)

  • Editorial Policy / GRI Content Index / SASB Content Index

  • Related Information

  • Social Contribution Activities

  • Universal Design and Ethical Advertising/Marketing

Back to SUSTAINABILITY

INNOVATION

  • Research and Development

  • DYNAMIC HARMONY

  • Innovation Conference

  • Global Structure

  • Research Areas

  • Research Areas

  • Joint Researches and Collaborations

  • Research outcomes

  • Introducing IFSCC Research Awards

  • Product safety

  • Safety Assurance

  • Shiseido Safety Assurance System

  • Initiatives for Safety Technology Improvement

  • Careful Selection of Ingredients

  • Fragrance Safety

  • Product Development Policy

  • Product Development Policy | About Ingredients/Formulas

  • Chemical Management

  • Initiatives for doctors and researchers

  • Information for Doctors and Researchers

  • Shiseido Female Researcher Science Grant

  • JSID's Fellowship Shiseido Research Grant

  • Japanese Dermatological Association Basic Medical Research Grant, funded by Shiseido

  • Related Links

  • BEAUTY TECHNOLOGY LAB by Shiseido
  • Technologies From Shiseido Basement Membrane
  • Technologies From Shiseido Wrinkle Research
  • Technologies From Shiseido Skin-sag Research

Back to INNOVATION

CAREERS

  • How we work

  • Life at Shiseido

  • Shiseido worldwide

  • DISCOVER OUR WORLD OF OPPORTUNITY

  • Shiseido careers

Back to CAREERS

INVESTORS

  • IR News

  • Message from CEO

  • Medium-to-Long-Term Strategy

  • Sustainability Information

  • General Meeting of Shareholders

  • Corporate Governance

  • Information Disclosure and Dialoguewith Shareholders and Investors

  • IR E-Mail Newsletter Service and Inquiries

  • IR Library

  • IR Library

  • Consolidated Settlements of Accounts / Briefing Materials

  • Integrated Report / Annual Report

  • Annual Securities Report

  • Financial Highlights / Data

  • IR Events

  • IR Calendar

  • Stock and Bond Information

  • Stock and Bond Information

  • Stock Price

  • Stock Information

  • Bonds and Ratings

  • Articles of Incorporation / Share Handling Regulations

  • Shareholder Returns Policy and Dividends

  • Analyst Coverage

  • Public Notices

Back to INVESTORS

BRANDS | Shiseido Company (2025)

References

Top Articles
Dassault Aviation & Thales cortAIx: Revolutionizing Air Combat with Sovereign AI
IKEA x Tekla Severin: Colorful New Bluetooth Speakers Coming Soon!
The Beatles Anthology Returns: A Deep Look Into the Band’s Legacy
Latest Posts
Massive Power Outage in Pepperell, MA: What Happened?
Childish Gambino's Epic Comeback: A Look at His Custom Bottega Veneta Sneakers
Recommended Articles
Article information

Author: Terence Hammes MD

Last Updated:

Views: 5947

Rating: 4.9 / 5 (69 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Terence Hammes MD

Birthday: 1992-04-11

Address: Suite 408 9446 Mercy Mews, West Roxie, CT 04904

Phone: +50312511349175

Job: Product Consulting Liaison

Hobby: Jogging, Motor sports, Nordic skating, Jigsaw puzzles, Bird watching, Nordic skating, Sculpting

Introduction: My name is Terence Hammes MD, I am a inexpensive, energetic, jolly, faithful, cheerful, proud, rich person who loves writing and wants to share my knowledge and understanding with you.